Tapping into these values is an important marketing strategy. These days we are looking less at fulfilling consumer needs, and more at examining consumer values. Adaptation is key to a successful business. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Kotler encourages a move from Marketing 2.0 to Marketing 3.0 to keep up with an every changing world. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Marketingu 3.0- Philip Kotler Fakulteti i Ekonomise dhe Agrobiznesit Botime te tjera Libraria Universitare UBT. Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are.